pablo robin
graphic designer
aboutmenu Y Mar
Costa Rican surf hotel
Branding ProjectY Mar is a rebranding of Shaka Beach Retreat, a surf hotel in Costa Rica. Shaka's branding and name were awful. I set out to design a more boutique surf and yoga hotel for experienced athletes. I used a lot of imagery found in old surf magazines and the rosette pattern as brand elements. This project taught me to be more open to different techniques when developing a visual identity. My outcome was a successful rebrand.
Postcards were the driving force of my graphic system
Implementing my brand into a lookbook helped me establish a narrative structure
For spatial mockups, this was my first time using Midjourney, which has proven to be a valuable tool for achieving my vision for the space.Suite roomBeachside barQueen roomYoga studioAll hotels need door hangersCustom yoga matRoom keyDrink menu
Designing a website was new to me. Adding more rips made for a more dynamic user experience.
process