Y Mar
Costa Rican surf hotel
Branding Project
Y Mar is a rebranding of Shaka Beach Retreat, a surf hotel in Costa Rica. Shaka's branding and name were awful. I set out to design a more boutique surf and yoga hotel for experienced athletes. I used a lot of imagery found in old surf magazines and the rosette pattern as brand elements. This project taught me to be more open to different techniques when developing a visual identity. My outcome was a successful rebrand.